It’s going to take me a few tries to nail what I want to do with the newsletter, so I appreciate your patience. While the thing is clearly a house organ, the last thing I want is for it to come across as a sales pitch. There are people that I follow on social media that seem interesting and share useful information. Then I subscribe to their newsletter and get nothing but daily blasts urging me to buy their book or take their course. I do not want to be that guy.
What I Love About Newsletters
What I like is when the person tells me a little bit about themselves, relevant to the topic they’re writing about. They share the story of how they discovered something, or why it resonates with them. It feels personal, and a little intimate. As the reader, I get a chance to relate to them as a person. That’s why the hardest part of the Lightpress Newsletter to write is the opening section. I want to chat a bit before I start telling you about the new book I just released.
The person I think was best at this was, sadly, Warren Ellis. I looked forward to his weekly emails until he turned out to be problematic and dropped off the face of the earth. He was, like me, a notoriously private person that didn’t want to give up a lot of details about his life. Somehow he still managed to come across as warm and social by sharing things he likes, or ideas he’d come across that intrigued him. That’s the vibe I’m aiming for. Not the problematic part, of course. Just, you know, relatable.
You can read or listen to the newsletter free on the Lightspress Media Patreon page! It’s possible to follow without becoming a patron, but only members can submit questions for the Q&A! Check it out now at patreon.com/lightspress.
I hope you’re doing well today.